Our Story

Most businesses, including us, struggle to articulate why people should choose them.

Which leads to confusion and inconsistencies across marketing, sales, hiring, and operations.

We’re Josh and Amy Dardis, and we’ve been helping trades and service businesses with their brands for the last 15 years.

We started our web agency in 2011 with no freaking clue about how to run a business.

We learned the way most entrepreneurs do, a lot of mistakes, trial by fire, and just figuring it out as we went.

But we were always looking at what everyone else was doing. And because of that we pivoted constantly.

The more we pivoted the more confused, distracted, and discouraged we became.

With every client we worked with, we’d learn about their business and their brand, and find that they also struggled to articulate what made them unique, what set them apart. They knew what they did, but were less clear about how and why.

We became really good at telling other people’s stories and saw how clarity in their marketing generated more engagement and leads.

But no matter how good we got at that, we still struggled with our own.

Because it’s really hard to read the label from the inside of the bottle.

Too many questions, too many doubts, too many demons.

So we paid the price. Confusion and chaos ruled our business and we struggled to stand out and own our corner of the market.

We were stuck in a deep rut.

In 2019, Amy went to work for one of our clients, a gas and welding distributor. She oversaw the marketing, launched an ecommerce platform, helped implement EOS, and saw culture and hiring transform. She experienced first hand what clarity around brand identity does for a business.

It was a transformation from the inside out.

Because sales, marketing, hiring, and operations were built on a clear, authentic, aligned foundation.

It was identity first. Everything else stems from that.

It was a slap in the face and a wake up call.

The breakthrough we needed was realizing that in order to own our corner of the market we had to first own our story. We had to get really clear on who we were, how we helped, and what made us different.

Because let’s be honest, anyone can sell a website.

So the question is, why should people choose us over every other option out there?

Because it’s not about what we do, it’s about how and why we do it.

So we took that conviction and applied it first to our own business.

And it’s the same conviction and approach we apply to all the clients we work with.

We learned what makes a business truly successful from the inside out.

• Get clear on who you are and how you operate.
• Lean in hard to your own story.
• Create messaging and marketing with conviction that resonates with the right people.
• Attract and hire people who align with your values
• Build processes that deliver on your brand promise
• And then serve the heck out of your customers.

That’s how you own your corner of the market.